Steele Canvas has been around for a long time and everyone seems to want their products including JCrew. To keep up with the times this Chelsea, Mass heritage brand wanted to pay homage to their roots but also step it up a notch with a sleek, modern responsive site that focused on the baskets and totes. We used Shopify, the ecommerce giant to handle the heavy lifting and haven’t looked back since. They used to say “we are better at making baskets than making websites.” Today, they just say that the new site has increased sales well over 50%.